I am still waiting to hear from my publishers! Yesterday a lady called and offered me a space on a placemat. Popular restaurants in the area will use the placemats. She said it is a circulation of around 80,000 I’m not sure this is a way to advertise my book. I usually just glance at the advertising on placemats. The cost is around $600 for a year. I told her I needed time to think about this offer so she will call back on Friday.
My publisher will send me a marketing success workbook and marketing toolkit which includes a set of templates for creating my own press release, sell sheet, event sign, post card, business card, poster and Web site banner ad. I guess this covers everything. I suppose I will wait until I receive these marketing items before I try other ways of advertising.